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Turn On the Future of TV Ad Tech & Premium Video | FreeWheel Products Products DemandSuite SupplySuite Strata Beeswax Insights Insights Insights & Blog Industry Councils Viewer Experience Lab Company Company About Careers Advisory Services News & Press Contact Log In Log In FreeWheel Publishers FreeWheel Markets FreeWheel Advertisers Search Log In Turn On THE FUTURE to see it white color Turn On THE FUTURE FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work. Watch Video PRODUCTS For Buyers DemandSuite helps you maximize your media investment value and amplify your brand. It offers a simplified media supply chain, more direct access to premium partners, and tools and technology that help you plan, activate, and transact. Explore DemandSuite For Sellers SupplySuite helps you maximize revenue and grow your business with ease. Our unified platform enables you to better monetize your inventory, reduce audience fragmentation, unify data sources for better decisioning, and connect with more buyers and sources of demand. Explore SupplySuite PRODUCTS Strata The Strata platform helps with every step of the advertiser’s campaign workflow. Strata is a single, comprehensive system that enables cross-media campaign planning, activation, optimization, and financial management. Explore Strata Beeswax The Beeswax platform enables buyers to access and activate premium programmatic. It offers proprietary data access, unified UI and workflows, and premium, curated omnichannel inventory. Explore Beeswax Insights View More Insights Report FreeWheel Video Marketplace Report: 2H 2023 The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment. Read More Blog Unpacking the F Word: Lessons in Ad Frequency How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals. Read More Blog Your Questions on the State of Identity, Answered Now is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data. Read More Products DemandSuite SupplySuite Strata Beeswax Insights Insights & Blog Industry Councils Viewer Experience Lab Company About Careers Advisory Services News & Press Locations Contact Contact Support Log In Publishers Marketers Advertisers Legal Privacy Policy Cookie Settings France Gender Equality Index SSL Certificate Validation Do Not Sell My Information Ad Policy and Specs © 2024 FreeWheel. All rights reserved. © 2024 FreeWheel. All rights reserved. Privacy Policy Cookie Settings France Gender Equality Index SSL Certificate Validation Do Not Sell My Information Ad Policy and Specs Close log in popup FreeWheel Publishers FreeWheel Markets...